Demand Generation Manager

Your Unlimited Career Growth Opportunity

FairWarning strives to protect the health, wealth and personal information for everyone on earth. Are you excited about the opportunity to grow, learn and contribute to a leading global software company in Cloud Security? Are you adventurous and innovative with a true passion for solving world class challenges? FairWarning provides an environment that is collaborative, open, demanding and exciting for those who want to push their limits.  Join our Marketing team as a Demand Generation Manager and start your adventure today.

Vision for The Role

The ideal candidate will join FairWarning with a deep understanding of B2B demand generation strategies and a proven track record in creating, executing, delivering and optimizing high impact, ROI-driven lead generation programs to increase FairWarning brand awareness, user engagement, and traffic.

Your Impact :

You will be responsible for top-of the-funnel lead generation contributions across a myriad of lead generation vehicles to deliver optimal ROI including FairWarning’s website, search engine marketing, online content syndication, webinars and tradeshows. The successful candidate will be expected to think and act both strategically and tactically. He or she will be responsible for optimizing ROI by selecting targets, determining the appropriate program mix, forecasting, measuring, analyzing and reporting on the impact of demand generation by consuming & leveraging marketing analytics.


  • Lead overall demand/lead generation strategy and programs then execute swiftly on such programs
  • Produce and drive new and nurtured lead generation goals and forecasts
  • Develop high- quality content for various online campaigns, ensuring FairWarning is represented with the utmost level of professionalism
  • Manage day-to-day Digital Marketing/SEM/SEO operations including campaigns, content development, link building campaigns, and reporting & analysis
  • Implement, manage, measure, and analyze email and drip campaigns in automated marketing program
  • Work across the entire organization to create internal content owners for campaigns and social platforms while driving fresh and dynamic content
  • Create, launch, test landing pages and manage the roll outs of all demand generation campaigns to increase funnel conversion
  • Lead the presentation of lead generation dashboards in regular sales & marketing meetings providing reporting updates on funnel status for leads based on reports within Pardot & Salesforce
  • Collaborate well with sales, leadership, and others in marketing to try new lead generation programs, tactics, and to measure all along the way
  • Find new and innovative ways to communicate and spread our message on different social platforms

Skills & Experience:

  • 3+ years successful high tech and/or developer marketing
  • Proven ability to build and manage successful campaigns
  • Experience with successful hands-on execution of digital programs: including email, online advertising, webinars and SEO
  • Owner mindset; ability to both create a strategy and do hands-on execution in a high-growth environment
  • Knowledge of marketing and sales automation system: Salesforce, Pardot, and Google Analytics
  • Strong analytical skills, with a data-driven approach to managing campaigns
  • Strong project management and communication skills, with the ability to partner with senior-level leadership

FairWarning’s Vision

FairWarning strives to protect the health, wealth, and personal information for everyone on Earth. The company’s industry-leading, affordable application security solutions provide data protection and governance for Electronic Health Records (EHRs), Salesforce, Office 365, and hundreds of other applications. FairWarning solutions protect organizations of all sizes against data theft and misuse through real-time and continuous user activity monitoring and improve compliance effectiveness with complex federal and state privacy laws such as HIPAA, PCI, FINRA, SOX, FISMA and EU Data Protection Act. FairWarning catches people stealing your data.