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Executive Summary

Salesforce is the world’s most popular CRM tool. The odds are good that Salesforce is your organization’s CRM tool of choice.

Salesforce didn’t achieve its position of industry dominance by accident. The platform’s success is built upon many important benefits, not the least of which is ease of use. But as LendingPoint’s CTO Franck Fatras eventually discovered, that doesn’t mean that everything about using Salesforce is easy.

In this webinar, Franck explains the importance of the data that Salesforce generates. But he also discusses the difficulty in using that data. Because the data that Salesforce generates is raw data; data that is cryptic, cumbersome, and difficult to read.

That’s why the LendingPoint staff encountered a common problem: the complexity of the Salesforce data made going through their records manually a nightmare.

Franck reveals how his team uses FairWarning for Salesforce to leverage maximum value out of the wealth of data that Salesforce generates. He describes the impact that his Salesforce data, with FairWarning’s help, has upon maintaining PCI compliance.

Franck explains how FairWarning has enabled:

  • The transformation of Salesforce data from indecipherable to actionable

  • ‘Magic Button’ forensics capability

  • Enhanced PCI compliance capability

  • Massive time-savings for team members

And Franck also spends some time discussing how his company arrived at the “build vs. buy” decision when looking to implement a software solution to use in tandem with Salesforce. Anyone facing the same decision will likely find Franck’s guidance to be informative and insightful.

Also in this webinar, FairWarning CEO and Founder Kurt Long details FairWarning’s capabilities in making Salesforce data more accessible (for everyone — not just data nerds) and actionable.

Kurt also provides specific use cases for FairWarning with Salesforce, including:

  • The transformation of Salesforce data from indecipherable to actionable

  • Conducting forensic investigations on Salesforce users

  • Detecting and alerting on unusually high Salesforce user access patterns

  • Monitoring for advanced threats

Salesforce generates dozens of event monitoring files, each containing a wealth of data, which is invaluable for financial organizations working to maintain PCI compliance. The problem with this data is that it is virtually unusable in its raw form. This webinar provides a detailed tutorial describing how one financial company uses FairWarning in leveraging Salesforce data for PCI compliance.

If your company uses Salesforce, this is a webinar you won’t want to miss.

Webinar Speakers

Franck Fatras
Co-Founder & CTO

Kurt Long
Owner and CEO