Leveraging the Latest Technologies in the Modern Sales Environment

FairWarning Executive Series Webinar


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“Our culture is a team of open communicators that respect each other and value doing what it takes to get things done over talking about getting things done. In short, we are doers.”

Teresa Parks, VP of Operations, FairWarning

Leveraging the Latest Technologies in the Modern Sales Environment

Sales Executives are in the midst of an evolving sales landscape where traditional models are failing and new tactics are in high demand. Buyers are now in possession of unlimited resources, making digital content a dominant driver for sales methodology. Watch this webinar replay to hear what tactics FairWarning has adopted and how these new approaches have impacted our continued success.

By watching this webinar, you will learn the following:

  • Skills to navigate the new digital landscape of sales and service
  • How to thrive in a modern sales environment
  • Qualities that FairWarning looks for when hiring Sales Solution Specialists

FairWarning has launched a major hiring initiative to attract forward-thinking, energetic, and adaptable Sales Executives who are ready to push their careers to the next level in the cybersecurity industry. Viewers can expect to gain insights into what we look for when hiring talented people to join our team.


Recommended Texts on this Subject:

The New Rules of Marketing & PR by David Meerman Scott

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge

About The Speakers

M. Shane Whitlach

Enterprise Vice President
FairWarning, Inc.

Shane works with FairWarning’s largest and most sophisticated customers in order to coordinate access to all resources within FairWarning to ensure these customers get the greatest value possible from our solutions. Shane also plays a major role in alliance development.

As part of his role in Customer Value Creation, Mr. Whitlatch is responsible for the operation and strategy of FairWarning’s Strategic Partnerships as well as Global Sales Operations. During his time at FairWarning, the customer community has grown nearly 1500%, from 20 to nearly 300 enterprise customers across 6 countries. Through the FairWarning Ready programs, FairWarning has production support for more than 270 mission-critical applications from vendors such as Salesforce, McKesson, Peoplesoft (Oracle), Siemens, Cerner and more.

Prior to FairWarning, Mr. Whitlatch held multiple executive roles in high growth software companies including OpenNetwork Technologies (acquired by BMC), LifeServ Technologies (acquired in 2004), and Pyxis (acquired by Cardinal Health, now CareFusion).

Shane graduated with a Masters of Business Administration from the University of South Florida with honors, with a specialization in Entrepreneurial Studies. His undergraduate studies took place at the University of Dayton and USF, where he obtained his B.S. in Marketing.

Shane is also the co-founder and a founding judge in the Next Generation Entrepreneurship program in partnership with the Pinellas Education Foundation, a program designed to identify, encourage and educate high school students in the skills required to create their own businesses.

Shane is an active member of the Tampa Bay community, and serves as a director on numerous community and faith-based organizations.

Mike Mason

Senior Product Marketing Manager
FairWarning, Inc.

Mike has oversight and final responsibility over nearly every aspect of FairWarning’s market place communications and education efforts. Mike’s efforts are directed at telling our story and our customers’ stories from an authentic point of view.