To gain customer trust, organizations must establish an agreement that not only will they secure the consumer’s data, but also keep it private. However, employees must access and share certain customer data in order to complete business transactions on the consumer’s behalf. To make this relationship work and to maintain trust, organizations must establish an authentic culture of privacy.
Explore this e-book to discover what a culture of privacy looks like and how you can build a strong foundation of trust both internally with employees and externally with customers.
To learn more about why privacy matters and how you can establish privacy best practices in Salesforce, watch this webinar featuring United Capital's CISO and Salesforce's Principal Platform Security Specialist.