Salesforce is the world’s most popular CRM tool. The odds are good that Salesforce is your organization’s CRM tool of choice.
Salesforce didn’t achieve its position of industry dominance by accident. The platform’s success is built upon many important benefits, not the least of which is ease of use. But as LendingPoint’s CTO Franck Fatras eventually discovered, that doesn’t mean that everything about using Salesforce is easy.
In this webinar, Franck explains the importance of the data that Salesforce generates. But he also discusses the difficulty in using that data. Because the data that Salesforce generates is raw data; data that is cryptic, cumbersome, and difficult to read.
The complexity of the Salesforce data made it a nightmare to go through LendingPoint’s records manually.
On this webinar, Franck reveals how his team uses FairWarning for Salesforce to get maximum value out of the wealth of data that Salesforce generates. And he describes the impact that this Salesforce data, with FairWarning’s help, has upon maintaining PCI compliance.
Learn how FairWarning helped LendingPoint:
- Transform Salesforce data from indecipherable to actionable
- Gain “Magic Button” forensics capability
- Enhance PCI compliance
- Save time for team members
And Franck also spends some time discussing how his company arrived at the “build vs. buy” decision when looking to implement a software solution to use in tandem with Salesforce. Anyone facing the same decision will likely find Franck’s guidance to be informative and insightful.
Also in this webinar, FairWarning Founder Kurt Long details FairWarning’s capabilities in making Salesforce data more accessible (for everyone—not just data nerds) and actionable.
Kurt provides specific use cases for FairWarning with Salesforce, including:
- The transformation of Salesforce data from indecipherable to actionable
- Conducting forensic investigations on Salesforce users
- Detecting and alerting on unusually high Salesforce user access patterns
- Monitoring for advanced threats
Salesforce generates dozens of Event Monitoring files, each containing a wealth of data, which is invaluable for financial organizations working to maintain PCI compliance. The problem with this data is that it is virtually unusable in its raw form. This webinar provides a detailed tutorial describing how one financial company uses FairWarning in leveraging Salesforce data for PCI compliance.
If your company uses Salesforce, this is a webinar you won’t want to miss.