What You Need to Know

In response to widespread data privacy concerns, legislators have just passed the California Consumer Privacy Act of 2018. Here’s an overview of the new data privacy rights the law provides and what it all means for your business.

Much of the political drive behind the passage of the California Consumer Privacy Act of 2018 (CaCPA) came from major privacy scandals that have raised consumer awareness of their privacy rights and the privacy violations major businesses have made against their data. The Cambridge Analytica incident involving Facebook user data.

When the legislation goes into effect in January 2020, California will be building a path that will lead the nation regarding privacy and consumer protection issues. Its residents will be given control over their personal data. This law is not as extensive as the EU’s GDPR, but the requirements could impinge on established business models throughout the digital sector.

To prepare, organizations will need to adopt a new business strategy in which they weave privacy and security into their business model. They need to consider best practices for building trust between themselves and consumers to prepare for this and other new privacy requirements.

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